Fresha serves more than 130,000 beauty and wellness businesses, from barbershops to gyms. Beautay does one thing: UK aesthetic practice. Marketing, reminders and stock are included at £24.95 a month, and there is no revenue share on the payments you take.
Fresha is often described as free. Its own price list shows a monthly subscription, charges for messages past a monthly allowance, and a commission on new clients who find you through its marketplace.
All figures from fresha.com/en-GB/pricing on 28 September 2026. Fresha states that its rates exclude VAT at 20%.
Fresha covers the general ground well: its features page lists digital consent with signatures, forms sent before an appointment, patch tests, body charts and notes.
What Beautay adds is the layer aesthetics specifically needs, the batch number and expiry of the product used recorded against each treatment, before and after photos on one client timeline, and multi-session treatment plans that prompt the next appointment.
Fresha's growth engine is its marketplace: you are discovered alongside every other business nearby, and the client's first impression belongs to the Fresha brand.
Beautay has no marketplace. Your booking site runs on your own domain under your own name, so the clients you win stay yours.
Fresha's own pricing FAQ describes payment processing and marketing tools as optional add-ons where you pay for what you use, on top of the monthly subscription.
Beautay is £24.95 a month with marketing, SMS and email reminders, forms, stock and reporting included, and takes nothing from the payments you collect.
Each appointment carries the product used, its batch number and expiry, and the exact points treated, plotted on a face or body chart.
Before and after photos sit on the same client timeline, so a six-month comparison is one screen rather than a scroll through a camera roll.
If a batch is recalled, you can identify everyone treated from it instead of reconstructing it from receipts.
Beautay gives you a booking website on your own domain, white-labelled, with your services, your policies and your deposit rules.
Confirmations, reminders and aftercare all carry your clinic name, and no directory of nearby competitors sits alongside the booking journey.
Marketing automations, loyalty, gift cards, referrals, reminders, waitlists, stock tracking and financial reporting are all in the £24.95 plan.
Additional practitioners are £9.95 a month each, and the trial runs 30 days without a card, so the whole booking journey can be built and tested before anything is charged.
Fresha details taken from fresha.com/for-business, its published features page and its price list at fresha.com/en-GB/pricing on 28 September 2026. Fresha states that its rates exclude VAT at 20%. Rows marked as not offered reflect what each site published on that date. Check both before deciding, prices and plans change.
Thirty days, no card required. Bring your services across and see the booking journey running on your own domain.
