What exactly does white label remove?+
It removes the platform footer from your public booking page. That is the main client-facing experience, and keeping it clean and entirely yours is the point.
Do I need a custom domain for strong branding?+
No. Your logo, colours, and website content already shape how clients experience your booking journey. A custom domain adds another layer of trust and consistency but it is not a requirement to look professional.
Does the website builder help with search as well as appearance?+
Yes. You get SEO controls in the editor so your public site can be tuned for search visibility as well as presentation.